lauren olson: copywriter
deschutes - it comes with the territory - the beer of choice in the land of recreational cannabis campaign
For the first ever brand campaign for Deschutes - the OG of Pacific Northwest craft beer - we used radio and film to embrace the legality of cannabis as a way to talk about trying beer. Deschutes is The Beer of Choice in the Land of Recreational Cannabis.
Copy: It Me / eCDs: Mark Fitzloff + Rob Palmer