lauren olson: copywriter
Drumstick - Dr. Umstick - Another Day, Another Drumstick CampaignFor our campaign for America’s most iconic sundae cone, Nate Corrado and I created a character named Dr. Umstick who (in his own words) is “sandals over head in love with Drumstick.” No matter what new adventures bring - no matter what ups and downs he faces in life - he takes comfort in the fact that there will always be Another Day, Another Drumstick. What’s below is just the half of it - with a multi-faceted campaign with over 30 assets built to tell our story across channels - there’s a lot more where this came from.
This 5 minute short film Another Day, Another Drumstick is the result of an opportunity we saw to add value and expand on the special world we built for Dr. Umstick and his friends. We repurposed our 12 short-form spots - editing them against a new longer-form narrative script.
Copy: It Me / Art: Nate Corrado / eCDs: Mark Fitzloff + Rob Palmer / ACCOUNTS: MARCELINA WARD + WHITNEY CALVIN / PRODUCER: KEVIN DILLER / directors: kirk kelley + alice mathias / pRODUCTION PARTNER: HOUSE SPECIAL / longform edit: LUCKY DAY