lauren olson: copywriter

Peet's coffee - wake up campaign

Peet’s Coffee is all about freshness. They print the roast date on every bag of coffee and pull bags off the shelf after 90 days, so you know if you buy Peet’s it will be fresh. For this campaign we brought their freshness to life by juxaposing what’s stale (stock imagery) to wake people up to the difference between stale and fresh. Stock footage is stale - Peet's coffee is not. We even created a website to showcase staleness where you were directed to find freshness at peets.com: https://www.stalecoffeestock.com/. If your coffee doesn't have a roast date, it might not be fresh and it's definitely not Peet's. Wake up.

Copy: It Me / Art: Nate Corrado / eCDs: Mark Fitzloff + Rob Palmer