lauren olson: copywriter

powell's books - powell's by powell's perfume

When Powell’s Books, the world’s largest independent bookstore, was forced to close its stores due to Covid, we created a perfume called Powell’s by Powell’s. To launch this campaign I wrote (and starred in) this film romancing the scent of the iconic bookstore. Because if you can’t be there, at least you can smell there.

Copy: It Me / Art: Nate Corrado / eCDs: Mark Fitzloff + Rob Palmer / talent: it me