lauren olson: copywriter

sabra - the snack your snacks would snack on if your snacks could snack on snacks campaign

For this campaign for Sabra, we built on our insight that hummus is almost always eaten with another snack - and it makes eating other snacks more nutritious, fulfilling and delicious. Think of it this way - if your snacks had mouths to snack with, Sabra would be: The Snack Your Snacks Would Snack On If Your Snacks Could Snack On Snacks.

copy: it me / art: Nate corrado / ecds: mark fitzloff + Rob palmer / accounts: nick larkin + Whitney calvin / producer: patty brebner / directors: Borja Peña Gorostegui + Loren Christiansen / Production House: Psyop / Stop Motion & Visual FX: Screen Novelties / Sound Design: Field Day