lauren olson: copywriter

TIPICO - LET'S MAKE this INTERESTING CAMPAIGN

For our campaign with Tipico, we focused on the surge of adrenaline - we’re talking about internal nervous system activating, heart pounding, hair raising, pupil dilating - that happens when you bet on sports. Let’s Make This Interesting.

Copy: It Me / Art: Nate Corrado / eCDs: Mark Fitzloff + Rob Palmer